---
title: "Smart Decisions, Happy Customers: Leveraging Decision Intelligence for World-Class Customer Experiences"
description: "In today’s competitive landscape, businesses that prioritize customer experience see a 4-8% higher revenue growth rate than their peers. Yet even with a focus on customer satisfaction, external disruptions can still pose significant risks — potentially frustrating customers, damaging brand reputation, and impacting revenue.\nReactive responses to disruptions are no longer sufficient. To truly be customer-centric, companies must proactively address challenges like supply chain delays, material sourcing issues, and distribution bottlenecks before they affect customer experience."
---

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# Smart Decisions, Happy Customers: Leveraging Decision Intelligence for World-Class Customer Experiences

Watch On-Demand

## About this webinar

 In today’s competitive landscape, businesses that prioritize customer experience see a 4-8% higher revenue growth rate than their peers. Yet even with a focus on customer satisfaction, external disruptions can still pose significant risks — potentially frustrating customers, damaging brand reputation, and impacting revenue.

Reactive responses to disruptions are no longer sufficient. To truly be customer-centric, companies must proactively address challenges like supply chain delays, material sourcing issues, and distribution bottlenecks before they affect customer experience.

DeAcero, a leading steel fabricator in Mexico, recognized the need to enhance their customer satisfaction efforts and turned to Decision Intelligence for the solution. By developing and deploying an order management skill using Aera Decision Cloud™, DeAcero achieved:

- A 57% increase in service levels for structural beams and bars
- A 54% reduction in canceled orders due to unexpected delays
- A 390% improvement in logistics profile completion

 Hear directly from the DeAcero team as they share key insights on:

- Why they chose Decision Intelligence over traditional technologies like Business Intelligence (BI)
- The critical success factors that drove their project’s success
- How they transformed customer operations into a competitive advantage

 Don’t miss this opportunity to learn how Decision Intelligence can revolutionize your approach to customer experience.

Speakers:

![Ram Krishnan Headshot](https://meet.aeratechnology.com/hs-fs/hubfs/Ram%20Krishnan%20Headshot.jpeg?width=150&height=150&name=Ram%20Krishnan%20Headshot.jpeg)

**Ram Krishnan**  
Global Head, Customer  
at Aera Technology

![Jennifer Chaplain](https://meet.aeratechnology.com/hs-fs/hubfs/Jennifer%20Chaplain%20headshot.jpeg?width=150&height=150&name=Jennifer%20Chaplain%20headshot.jpeg)

**Jennifer Chaplain**  
Customer Success Director  
at Aera Technology

![Gabriela](https://meet.aeratechnology.com/hs-fs/hubfs/Dea.jpeg?width=150&height=150&name=Dea.jpeg)

**Gabriela A. Caballero**  
Torre de Control   
at DeAcero

![Karen Mariel Castro](https://meet.aeratechnology.com/hs-fs/hubfs/Karen%20Mariel%20Castro%20Castorena.jpeg?width=150&height=150&name=Karen%20Mariel%20Castro%20Castorena.jpeg)

**Karen Mariel Castro**   
Lider de Torre de Control  
at DeAcero

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