---
title: "Unilever: How Decision Intelligence is Revolutionizing Demand Sensing for the CPG Market"
---

[![aera\_logo-1](https://meet.aeratechnology.com/hs-fs/hubfs/aera_logo-1.png?width=220&height=110&name=aera_logo-1.png)](https://www.aeratechnology.com/)

# Unilever: How Decision Intelligence is Revolutionizing Demand Sensing for the CPG Market

In this episode of the Future of Decisions Now Podcast, Unilever’s Juan Carlos Parada, Executive Vice President of Global Customer Operations, reveals how decision intelligence is enabling market-changing innovation for the CPG industry. Unilever’s Sky project, an intelligent demand fulfillment system, is generating a staggering 8 million forecast combinations by SKU by store each day — bringing massive impact to the suppliers and customers across Unilever’s end-to-end connected value chain.  

Moving from not just “doing digital” but “being digital,” Unilever is on a revolutionary path toward the number one supplier in its market through a customer-centric, technology-driven, and people-first mindset.  One of the world’s most admired and innovative fast-moving consumer goods (FMCG) companies, Unilever is using decision intelligence to unleash its people’s potential and take customer satisfaction to a new level.

<iframe width="560" height="315" src="https://www.youtube.com/embed/tKqx1ivGhIA?si=1lLk2P1wmugmg8w3?&amp;rel=0" title="Unilever: How Decision Intelligence is Revolutionizing Demand Sensing for the CPG Market" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

 © 2025 [Aera Technology®](https://www.aeratechnology.com) · All Rights Reserved.