---
title: The Psychology of Decision Making
description: Explore the impact of fear on decision-making and how AI-driven platforms can enhance quality and reduce bias in business decisions.
---

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# The Psychology of Decision Making

Watch On-Demand

About this webinar

As writer Phil McGraw put it: “Eighty percent of all choices are based on fear. Most people don’t choose what they want; they choose what they think is safe.” Yet business decision making doesn’t have to be impacted by human challenges and limitations. Join us Nov. 14th as we examine open-loop and closed-loop decision-making processes, and show how an AI-powered Decision Intelligence platform reduces bias, improves decision quality, and creates a foundation for data-driven continuous learning.

Speakers:

![image1](https://meet.aeratechnology.com/hs-fs/hubfs/image1.png?width=150&height=150&name=image1.png)   

**Matthew Bunce**  
Sr. Engagement Principal  
at Aera Technology                                  

![John Coffey](https://meet.aeratechnology.com/hs-fs/hubfs/John%20Coffey.png?width=150&height=150&name=John%20Coffey.png)   

**John Coffey**

Engagement Principal              
at Aera Technology                               

 

   

                              

        

       

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